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A small production brand that created a collection of Apparel for Men, Women, and Kids. Designed with purpose and built on performance, but with comfort in mind. We source, design and produce our products for the days that are active to ones that are more relaxed. We were founded in 2021 in Lake Tahoe and have two Storefronts, one located in Lake Tahoe, CA and the other in Santa Barbara, CA. Our Logo is the Waypoint. A reference that helps us know where we have been, where we are, and most importantly where we are headed. Or Slogan. Live A Rare Life. There are many ways to live your life. This is ours. We don’t want the ordinary or the routine. We are on the constant search for the moments the stick with you. We set out to build a company and brand that is uniquely its own. One that creates excitement through an authentic and true connection. We are looking to partner with the right people to help tell our story.